How to protect yourself from low-price competitors
Over the past few years, low-price giants have become major players in all distribution markets, including online. They operate using a business model that allows them to survive, even with lower...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
What is interactive marketing and how can you use it?
Interactive marketing is a set of practices aimed at generating fluid communication with your customers and encouraging their interaction with the brand. This is a marketing strategy that has proven...
Cyber Monday: a guide to boosting your sales
Cyber Monday offers eCommerce businesses new opportunities to optimise their sales and build customer loyalty for the upcoming Christmas campaign. This is the Monday after Black Friday, an event...
How to calculate safety stock
Safety stock is the extra product that you should have in your warehouse to prepare for any unforeseen market events, such as a problem with production or an increase in product demand caused by...
How do consumers compare prices before purchasing?
The customers of online stores often compare the prices of different eCommerce stores to assess the quality of their offers. According to data that was recently published by Acierto, a Spanish...
Keys to maximising your sales on the most online Black Friday in history
Black Friday 2020 will be celebrated on 27 November, a date on which online sales are expected to see a significant increase. Despite already being positioned as one of the great annual events for...
The psychology of prestige pricing
Premium pricing or prestige pricing is aimed at a very specific sector of customers with a greater willingness to pay. But why? Why are they willing to pay more for certain items? You’ll find the...
How to calculate your Amazon FBA fee
The cost of the FBA service from Amazon is calculated individually for each product on the marketplace, based on its specific characteristics. This is the price that each vendor needs to pay Amazon...
What is psychological pricing success based on?
Psychological pricing strategies offer very good results when it comes to setting prices for certain products or services. With them, you can attract customers based on their perception of the prices...